Stephen Watts

Validated Keyword Rankings

SRE

  • Keyword: SRE
  • Rank: 2-4
  • Search Engine: Google
  • Location: USA
  • Device Type: Desktop
  • Result Type: Standard
  • SEMRush USA Search Volume: 18.1k
  • Moz Keyword Difficulty: 55
  • Date Validated: 12/23/2018
  • Ranking URLhttps://www.cio.com/article/3282424/devops/sre-vs-devops-whats-the-difference.html 
  • SEO’s Affiliation: Blog contributor
  • SEO’s Comments: SRE (Site Reliability Engineering) is very similar to DevOps. It is basically how Google refers to DevOps and there are some indications it could become widely accepted as the “next stage” of DevOps. This blog post ranks well for the keyword “SRE” because it is great content, it is on a great website, and the title structure of “SRE vs DevOps” is perfect for the topic. 
  • Validated’s Comments: Over a 1 week period this URL was observed ranking in positions 2, 3, and 4. This is a highly competitive keyword.

Gartner Magic Quadrant Cloud

  • Keyword: Gartner Magic Quadrant Cloud
  • Rank: 1
  • Search Engine: Google
  • Location: USA
  • Device Type: Desktop
  • Result Type: Standard & Knowledge Graph/Panel
  • SEMRush USA Search Volume: 390
  • Moz Keyword Difficulty: 49
  • Date Validated: 12/23/2018
  • Ranking URL
    https://www.bmc.com/blogs/gartner-magic-quadrant-cloud-iaas/ 
  • SEO’s Affiliation: In-house SEO
  • SEO’s Comments: Gartner’s Magic Quadrant for Cloud Infrastructure as a Service (IaaS) is perhaps the leading research report covering AWS, Azure, Google Cloud Platform, and other IaaS platforms.
  • Validated’s Comments: Over a 1 week period this URL was observed ranking in position 1 for standard natural search results and the featured item in right rail knowledge panel.

PaaS

  • Keyword: PaaS
  • Rank: 4
  • Search Engine: Google
  • Location: USA
  • Device Type: Desktop
  • Result Type: Standard & Featured Snippet Image
  • SEMRush USA Search Volume: 18.1k
  • Moz Keyword Difficulty: 59
  • Date Validated: 12/23/2018
  • Ranking URLhttps://www.bmc.com/blogs/saas-vs-paas-vs-iaas-whats-the-difference-and-how-to-choose/ 
  • SEO’s Affiliation: In-house SEO & Blogger
  • SEO’s Comments: Using the successful “X vs Y” formula, this blog post ranks for highly competitive keywords. Part of the success of this blog post is the smart use of images to drive clicks via Google Image search. Part of the success of this blog post is the smart use of images to drive clicks via Google Image search. 
  • Validated’s Comments: Over a 1 week period this URL was observed ranking in position 4 consistently for standard natural search results and usually but not always the image within Featured result at top of SERP.

ITIL V4

  • Keyword: ITIL V4
  • Rank: 1
  • Search Engine: Google
  • Location: USA
  • Device Type: Desktop
  • Result Type: Standard & Knowledge Graph/Panel
  • SEMRush USA Search Volume: 170
  • Moz Keyword Difficulty: 23
  • Date Validated: 12/23/2018
  • Ranking URLhttps://www.bmc.com/blogs/itil-v4/ 
  • SEO’s Affiliation: In-house SEO & Blogger
  • SEO’s Comments: ITIL v4 is the latest version of the ITIL set of IT service management best practices, a brand owned and published by Axelos. ITIL v4 will be the first update to ITIL since 2011. The new update is supposed to launch sometime in early 2019. In order to get ahead of the curve on this up-and-coming topic, I published this post. 
    Including the YouTube embed of the announcement and strong Title tag choice was critical to outranking Axelos for this keyword. 
  • Validated’s Comments: Over a 1 week period this URL was observed consistently ranking in position 1 for standard natural search results.

IT Conferences

  • Keyword: IT Conferences
  • Rank: 1
  • Search Engine: Google
  • Location: USA
  • Device Type: Desktop
  • Result Type: Standard, Featured Snippet, & Featured Snippet Image
  • SEMRush USA Search Volume: 210
  • Moz Keyword Difficulty: 38
  • Date Validated: 12/23/2018
  • Ranking URLhttps://www.bmc.com/blogs/tech-it-conferences/ 
  • SEO’s Affiliation: In-house SEO & Blogger
  • SEO’s Comments: “IT Conferences”, although relatively low volume and considerably broad, is a fantastic topic to rank for. This is a long-ranking blog post that gets updated every year, and throughout the year. 
  • Validated’s Comments: Over a 1 week period this URL was observed consistently ranking in position 1 for standard natural search results, featured snippet, and inconsistently for featured snippet image.

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